BFCM Readiness Sprint

What's the thing you've been waiting on?

Every store has a list. You have until 30 September to get it done before the freeze.

Catalog and ops

The calendar decides this, not you.

Most Shopify brands stop touching their theme around 1 November and do not start again until December. That is the real deadline. Black Friday is just where it lands.

00 Days to book by 30 September

00 Days to code freeze 1 November

00 Days to Black Friday 27 November

What the sprint covers.

Two weeks, fixed scope, fixed price. Booked in September, built in October, live and frozen before November.

01 Your list first

You send the things that have been sitting there. I pick what actually moves before the freeze and cut the rest. That call happens before you pay anything.

02 Campaign pages and promo

The section that never shipped. Bundles, gift with purchase, free shipping thresholds. Built and proven against a real cart before traffic arrives.

03 The buy flow, on real devices

Home, collection, product, cart, checkout. Every variant path, every discount you plan to run. Found in October instead of at 6am on the 27th.

04 A freeze checklist and a way back

A tagged rollback point, a written go or no-go list, and a plan your team can run at 2am without calling anyone.

Then I watch it every day until December.

Included, not extra.

Your store joins the morning sweep the day the sprint starts and stays on it through Cyber Monday: the buy flow, the campaign pages, and whether anything moved overnight. If something breaks, you hear it from me before you hear it from a customer.

Price.

$6,500 fixed. Two weeks. Half up front, half on handoff.

No hourly, no change orders. If the scope call turns up something bigger than two weeks, I will say so then and quote it separately rather than discovering it in week two.

Four sprint slots in October. Two are held for existing retainer clients.

What happens after.

Some brands take the work and run it themselves from there, which is a fine outcome. Others want the same person on hand through the year, and that becomes a monthly engagement starting at $1,250. I keep the client list small enough that quality never drops, so there is a real limit on how many of those exist. Nothing about the sprint is contingent on it.

Theme freeze does not stop catalog and ops work. That is a separate two-week engagement.