Peak Perspective
Shopify Architecture and Build

Peak
Perspective.

Shopify architecture and build for founder-shaped 7–8 figure DTC brands. Campaign pages, catalog, and ops. The site catching up to the brand. One person doing the work.

The work.

Founder-shaped premium DTC. Live store, launch cadence, a site behind the brand.

01 Campaign pages
Drops, capsules, collabs. Reusable systems, not a template collection page.
02 Theme builds
Custom Liquid and section systems. Campaign-ready Shopify.
03 Catalog and ops
Launch timing and the work around the storefront.
04 Retainers and sprints
Support, Growth, Partner. Current sprint: BFCM, through 30 September.

Selected work.

Development. Design credited separately.

01 Brunch
Development · design by Alright Studio
02 SET Active
Development · via Willa Creative
03 Angela Caglia
Development · via Willa Creative
Archive · 11 more
04 PATRICKS
Development · design by Neueor
05 SkinMetal
Development
06 RESA
Development
07 Le Lick
Design advisory
08 Earls Collection
Development · design by Neueor
09 Barefaced
Development · via Willa Creative
10 LUX Unfiltered
Development · via Willa Creative
11 MARA Beauty
Development · via Willa Creative
12 HiNote
Development · via Willa Creative
13 Everydae Health
Development · via Willa Creative
14 Sun Bum
Development